Retailers are all too familiar with the fact that over 71% of all U.S. adults shop online. However, with more and more shoppers beginning their online shopping on search engines and marketplaces, retailers need to be more creative about how they maximize their online presence and motivate customers and prospects to visit their sites.
One simple and cost-effective way to do this is by integrating a domain strategy into promotional campaigns. Much like OfficeMax did with its holiday Elf Yourself (www.elfyourself.com) campaign, retailers big and small can purchase a unique domain name at an affordable price to help create winning campaigns.
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